The Beginning

Where to begin! A blog is something I’ve wanted to start for years—I just never made the time for it. The purpose of this blog is to create a space where we can learn together. Not just you, the reader, but me as well. I want to learn to write in a way that helps others find clarity and success while navigating the maze that is Amazon.

Although blogs offer great SEO value, my real goal is to solve problems, share insights, and let you get to know me a bit better. For those who’ve worked with me before, you’ll recognize my writing style—it reflects the same direct, practical approach I use in management and consulting. For everyone new here—welcome to The Labyrinth Blog.

The future of Your Amazon Consultant (YAC) has never been clearer. Even in a challenging macroeconomic climate, e-commerce continues to evolve and expand. Whether the economy is booming or facing headwinds, there is always a path to grow, optimize, and succeed on Amazon.

At YAC, our focus is primarily on Amazon, but our work extends to Walmart, Target, eBay, Etsy, DTC, and B2B channels. Feel free to explore the site to learn more about what we do and where we’ve come from. And if you ever have questions, I’m here—head over to the Contact page or email me directly.