From day one, I knew there had to be a better way to access and use Amazon’s data—and after years of waiting, it’s finally here.
Rift Consulting
Practical guidance for the work that needs to move.
Rift helps teams clarify what matters, make better decisions, and build systems that support the way the business actually works.
The work may involve operations, digital tools, automation, AI, or process design. The focus stays the same: practical progress, clear priorities, and fewer moving parts.
What is Rift?
Built from seller experience, not theory.
Rift began at the intersection of Michael's seller experience and a group of technology-focused friends who wanted to build something that had not been done before.
The original idea was a dashboard that would help Amazon sellers understand and see their data more clearly. Since then, Rift has grown into a dashboard, analytics tool, inventory management system, and operating layer for sellers who need better visibility into their business.
The pipeline is full of practical innovation shaped around what sellers actually need, based on seller feedback and Michael's firsthand experience.
Consulting before tools.
Technology is most useful when the problem is understood first. Rift starts with the context: what is slowing the team down, what decisions are stuck, what sellers are experiencing, and where the business needs more clarity.
From there, we shape the right path forward. Sometimes that means improving how Amazon data is understood. Sometimes it means tightening inventory decisions, simplifying operational workflows, or building new connections between the systems sellers already depend on.
Where Rift helps.
Seller strategy and clarity
Turn scattered data, unclear priorities, or stalled decisions into a practical plan sellers can act on.
Analytics and visibility
Build a clearer view of Amazon performance, inventory movement, operational patterns, and the numbers that matter.
Systems and integrations
Connect data through Amazon APIs, future Shopify connections, and Rift's open API so sellers can access and use their information more directly.
The goal is not to add more complexity. The goal is to make seller data easier to understand, easier to act on, and easier to build around.
A grounded way to work.
- Discovery We start with the seller's business context, data, operations, and the real constraints around the work.
- Scope We define what needs attention now, what can wait, and what a useful outcome should look like.
- Build We improve the dashboard, workflow, reporting view, or system connection in focused steps, with room to adjust as we learn.
- Forward motion You leave with clearer structure, cleaner execution, and a path your team can keep using.
Let's make the next step clearer.
If you are trying to understand Amazon data more clearly, improve inventory decisions, connect systems, or shape a more practical operating view of your business, Rift can help you slow the noise down and move with intention.